What clipping is, in one page

Clipping is how a stream, a podcast, a show or an event becomes hundreds of short videos across TikTok, Instagram Reels and YouTube Shorts. Here is how it works with Clip.

Clipping grew out of live streaming. Streamers like N3on and Kai Cenat go live for hours at a time, and the moments that spread were the ones fans cut into short clips and posted on their own pages. Streamers saw how much those clip pages grew their reach, so they started paying people to clip their streams, usually through their Discord servers.

Now big brands are catching on. Studios, record labels, sports leagues and consumer brands use the same playbook to launch shows, songs, products and events, and more people become clippers every month as it turns into a real way to earn online.

1. 1You share your content and what you want people to see.
2. 2We write a brief and open a campaign to clippers whose pages fit it.
3. 3Clippers edit the best moments into short clips and post them on their own pages.
4. 4We review every clip, track views live and pay clippers per view from your budget.

Clippers are independent editors who run their own short form pages. More than 60,000 are in our community. They pick the campaigns that fit their audience, so your content shows up where people already like this kind of thing.

• Reach: one piece of content becomes hundreds of posts from real pages.
• Price: you pay per view, and across the ten campaigns on our home page effective CPM ran from $0.06 to $1.77.
• Control: you set the brief, the budget and the platforms, and you can pause or change it while it runs.
• Proof: a live dashboard shows every clip, view and dollar.

So far clippers have posted more than 547,000 clips across 1,100+ campaigns. When IShowSpeed met the NEO robot from 1X Technologies, 502 clips earned 39.72M views in three days.

A campaign goes live 48 to 72 hours after kickoff. Book a demo, or read the help center for the details.