The Clip Economy.

Articles on clipping and the new age of marketing, from the team building it.

Thinking · October 28, 2026 · 4 min read

Social media is now interest media. Here is what that means for brands

Gary Vaynerchuk argues the feed no longer runs on who you follow but on what you are into. Clipping is built for that world.

Guide · October 28, 2026 · 4 min read

No audience, no inventory, no startup cost. If you have a phone and a TikTok, Instagram or YouTube page, you can get paid for views this week.

Guide · October 27, 2026 · 4 min read

You have long form content. Thousands of creators turn it into short clips and post them on their own pages. You pay for the views.

Thinking · October 28, 2026 · 4 min read

Ads get skipped. Shows get watched. Brands are starting to make long form content of their own, and the ones that win will clip it everywhere.

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